Shopify Profit Calculator
Calculate your true Shopify profit after product cost, Shopify transaction fees, and payment processing. Find break-even price and profit margin.
Reviewed for accuracy by Marcus Webb and the Blueprint Dynamics editorial team (last updated July 2026). Our calculators use primary-source formulas and are cross-checked against IRS publications, Fannie Mae guidelines, and Federal Reserve data. Learn more about our methodology.
Profit Per Item
$26.28
53.6% margin
Monthly Profit (50 orders)
$1,274.95
incl. $39.00/mo plan fee
Per-item breakdown
The true cost of running a Shopify store
Shopify's monthly subscription is just the starting point. Basic plan: $39/month. Shopify plan: $105/month. Advanced plan: $399/month. Shopify Plus (enterprise): starts at $2,300/month. The plan determines your credit card processing rate and transaction fees. Unlike Etsy or eBay, Shopify doesn't take a percentage of your sales in platform fees — but you do pay for payment processing and, critically, for all your own traffic acquisition.
Shopify Payments vs. third-party processors
If you use Shopify Payments (Shopify's built-in processor), there is no additional transaction fee on top of the processing rate. Rates: Basic plan 2.9% + $0.30, Shopify plan 2.6% + $0.30, Advanced plan 2.4% + $0.30. If you use a third-party payment gateway (Stripe, PayPal, etc.), Shopify charges an additional transaction fee of 2% (Basic), 1% (Shopify), or 0.5% (Advanced) on top of the processor's own fee. For most sellers, Shopify Payments is the lower-cost choice unless you have specific needs a third-party processor satisfies.
The cost that makes or breaks Shopify stores: traffic
Unlike Etsy or Amazon where buyers come to the platform, Shopify stores must generate their own traffic. New Shopify stores typically spend 20–40% of revenue on paid advertising (Google Shopping, Meta Ads) to acquire customers — until organic search (SEO) and repeat customers reduce dependence on paid acquisition. Industry averages: customer acquisition cost (CAC) of $20–$100+ depending on niche and competition. A Shopify store profiting on the product margin must also cover this CAC from the same margin. A product with 50% gross margin at $50 (= $25 gross profit) faces a $30 CAC → negative unit economics. The viable path: increase AOV (average order value), improve conversion rate to lower effective CAC, build repeat purchase rate, and invest in owned channels (email, SMS) that have near-zero marginal acquisition cost.
Worked example: full profit calculation
Monthly sales: $15,000 on 300 orders at $50 AOV. Shopify Basic plan: $39. Shopify Payments processing (2.9% + $0.30 × 300): $435 + $90 = $525. COGS at 40% of revenue: $6,000. Paid ad spend to acquire those 300 orders at $20 CAC: $6,000. Shipping costs: $900. Apps and software: $100. Total costs: $13,564. Net profit: $1,436 — a 9.6% net margin. This example illustrates why many Shopify businesses with excellent gross margins end up with thin net margins once customer acquisition and operating costs are included.